April 28, 2020 | By: Chris Hale, Director of Partnerships It’s not breaking news that we’re all living in extraordinary…
When the Dirty Birds Take the Field
It’s football season, and fans everywhere are cheering on their favorite teams. While we all have our personal favorites (Vijay openly admits that he’s not sure what meant more to him, seeing his daughters born or seeing the Steelers win the Super Bowl), we all have roots in Atlanta — which means we #RiseUp when the Falcons take the field. That’s why we were beyond stoked to work with their marketing team on two projects: the Personal Seat License (PSL) campaign, and the official in-stadium hype video for the 2016-2017 season.
We knew the best way to reach the Falcons fanbase was with an authentic, grassroots approach. The key selling point of the PSLs was that they were surprisingly affordable, and that’s what we built the campaign around. We talked to actual Falcons fans in a man-on-the-street piece that showcased how easy it was for the average fan to make sure they had a seat at every home game. This led to more than 65% of the new Mercedes-Benz Stadium being sold out — months before the first game was scheduled to be played.
With the hype video, we knew we had to go as big and as loud as possible. We’re talking pyrotechnics, massive moving set pieces, and huge stars, all shot in one day while working around the players’ hectic training schedules. It was like our very own playoff game. We hit the field with our best crew and shot some of our most exciting footage yet. The resulting video played throughout the season… we’re not saying our work is what got the Falcons to the Super Bowl that year, but we’re not NOT saying that.
For a bunch of film nerds who are way better on the fantasy field than the actual gridiron, working on these projects was a dream come true. Who’s ready to RISE UP?!