We’re living in remarkable times, and the last few weeks have brought about some remarkable moments in our collective culture….
Infinite Stories to Tell
Long ago, in a land not so far away (actually about a 15 minute drive from our current office), four students at Emory University founded a little thing called Campus Movie Fest. Their goal was to give their fellow students the opportunity to share their stories on film. This was back in the dark days before smart phones and social media, when cameras and editing software weren’t easily accessible, and where most young filmmakers lacked the equipment and the platform they needed to get their work in front of an audience.
Flash forward 16 years to a world where every moment is documented in the form of Snaps and Stories, and it might seem like anyone can film themselves and post it for an audience of millions to see. Do young storytellers still need help finding their voice?
Well, if we say anything but “yes” here we’ll render our entire business model obsolete, but the answer is indeed yes, yes they do.
That’s why we constantly work to create new avenues and outlets for emerging creators, and why we’re especially proud of our collaboration with Google Computer Science (CS) in Media. Our work with them resulted in one of our favorite projects of all time: the Infinite Deviation series.
Infinite Deviation is an ongoing partnership between Google and We Make, our creative network, that brings creativity and technology together in unexpected ways. It began in 2015 as a series of short films that each tell a story that defies stereotypes about computer science, with the goal of encouraging young people from all backgrounds to consider a career in STEAM. We knew the brilliant minds of We Make would not only know exactly what stories needed to be told, they would know exactly how to tell them.
Over the last three years, six short films have been written and directed by We Make members — with every crew featuring women in leadership roles. Our team managed each production from start to finish, working closely with both Google and our filmmakers to craft the perfect finished product. These films went on to screen at TERMINUS Conference + Festival in Atlanta, the Tribeca Film Festival, and the Cannes International Film Festival.
Following the success of the short films, Infinite Deviation expanded to include the world of game design in the summer of 2017. Infinite Deviation: Games is a partnership between Google Play, Google CS in Media, and We Make that supports inclusive stories and emerging voices in game development. Three original mobile concepts were chosen for further development, and will be published on Google Play in the summer of 2018.
We’ve come a long way from that college campus all those years ago, but our mission has never changed. We know the world is full of incredible stories to tell — and we’re ready to tell them.