Pics or It Didn’t Happen: Our 2017 Year in Review

Pics or It Didn’t Happen: Our 2017 Year in Review

This year was memorable, to say the least. We launched incredible new projects, continued our work with long-standing partners, formed new relationships and found innovative ways to tell the stories around us, racked up countless frequent flyer miles, and discovered just how long we can function on caffeine and sheer determination alone. Even though the nightly news was often full of chaos and tragedy, we stayed focused on our mission to produce authentic content, events, and campaigns — and hopefully made the world a little better while we did it.

New Projects

The PlayStation Emerging Filmmakers Program

This summer we launched The PlayStation Emerging Filmmakers Program, and gave creators the chance to pitch their ideas for the next great television series. We oversaw every aspect of the project, from hundreds of submissions to a week-long Pitch Event in LA to the final five pilots. Production on the pilots begins in early 2018, so keep an eye out for even more to come from this exciting partnership.

Carter’s #BabyChangesEverything Social Videos

Carter’s wanted to reach the rapidly-growing market of millennial moms, so they teamed up with us to create a series of social videos that captured the many ways a new baby changes everything in a parent’s world. What began as three videos turned into nine, garnering millions of impressions for Carter’s and giving us the chance to spend several days playing with adorable babies while calling it “work.”

Atlanta Falcons

Our roots in Atlanta run deep, so we were thrilled to partner with the marketing team for the Atlanta Falcons to create two promotional videos for the new Mercedes-Benz Stadium. Oh, and we got to film with Garth Brooks AND Samuel L. Jackson. No big deal.


We brought the spirit of Friendsgiving to life as part of Havertys “Life Looks Good” campaign. Our in-house team and a few of our local We Make filmmakers found the perfect location and the right crew to make this production a huge success — all on a deadline tighter than your waistband after that third slice of pumpkin pie.


Our creative collective, We Make, allows us to film just about anywhere our clients need to go. For JFF — a nonprofit dedicated to changing the American workforce and education systems — this meant capturing interview footage in NYC, Chicago, Boston, and DC, all within a few days of each other. On top of that, our internal creative team led a rebranding campaign that will take JFF into 2018 and many years beyond.

Continuing Partnerships

Smithsonian Institution

For three years we’ve partnered with the Smithsonian to produce People > Passion > Purpose, an ongoing capital fundraising campaign that includes a series of nationwide speaking events and promotional content. This year, People > Passion > Purpose helped the Smithsonian surpass their goal of raising 1.5 billion dollars.

Google: Infinite Deviation

Infinite Deviation began in 2015 as a partnership between We Make and Google to bring creativity and technology together in unexpected ways, and tell stories that defy stereotypes about STEAM-related careers. This year our partnership expanded to include the world of mobile gaming with the launch of Infinite Deviation: Games. Three original mobile game concepts were chosen to receive resources and support from Google Play, and are currently in development with a projected release date in the fall of 2018.

PGA of America

It’s no secret that our founders would rather be on the golf course than just about anywhere else, which is why we fanned out hard when we started our partnership with the PGA of America. Four years later, we’re getting ready to start production on a new television, print & digital, and experiential campaign with them. Who’s ready to hit the links?

Our Family Brands


TERMINUS 2017 saw a 30% growth in attendance with thousands of  emerging creatives from the worlds of film, gaming, and interactive coming together for three days of nonstop action. In addition to the incredible workshops and panels led by industry experts, the weekend brought two unforgettable moments for everyone involved: seeing Academy Award nominee Naomie Harris present the award for CMF Best Picture, and watching the incomparable Robert De Niro accept an honorary Golden Tripod Award as he announced the partnership between CMF & the Tribeca Film Festival. As we get ready for TERMINUS 2018, we’re thrilled to continue our partnership with ChooseATL and their new video network THEA.

Campus Movie Fest

This year’s CMF tours helped masses of students share their stories on film, and broke records at schools across the country. Heading into 2018, we’re beyond excited about our new partnership with Amazon, and grateful for our continuing partnerships with Adobe, Panasonic, Sennheiser, Elfenworks, and more. CMF also got a fresh new look and a revamped website, because we’re fancy like that.

We Make

The PlayStation Emerging Filmmakers Program brought in hundreds of new creative professionals, expanding our network even further and giving our partners even better access to the best talent wherever, whenever they need it. We Make members worked on productions across the country, from filming interviews in Boston to capturing event footage in L.A., continuing to connect talent with opportunity to create amazing work.

When we look back over how much we packed into one year, it’s almost hard to believe we did it (and easy to see how we managed to break two Keurigs). In addition to working on everything we just listed, traveled the country with RAM, developed content and branding  for CARE, teamed up with our neighbors at Big Nerd Ranch, produced a series of student-directed documentary shorts for mtvU, captured content nationwide with The Marketing Arm, created animation videos for Empowered By You, CELP, and ETS, continued our work with Georgia Commute Options, and much, much more — plus we updated our own website and social channels (including starting the blog you’re reading right now).

We think we’ve earned that champagne toast.

Thank you to everyone who was a part of making 2017 an amazing year for us. Cheers to 2018!