April 2, 2020 | By: Holland Baird, Head of Marketing How do you prepare for something that you’ve never experienced before?…
The Next Greatest Generation
We’re living in remarkable times, and the last few weeks have brought about some remarkable moments in our collective culture. It becomes more and more clear every day that this generation of young voices — today’s high school and college students — is already louder and more powerful than the generations that came before it.
While the Baby Boomers lived through the cultural revolution, and Millennials saw the rapid advancement of technology, up until a few weeks ago this generation had yet to be defined. Dubbed Generation Z, those born between 1994 and 2010, they were known mostly for screen addictions and a taste for Tide Pods.
But that’s all in the past. As of February 14, 2018, Generation Z has a purpose.
They’re going to save the world.
Following the tragic shooting at Marjory Stoneman Douglas High School, the voices of Generation Z began to scream. They’re frustrated. They’re scared. They’re hurt.
And they’re not going to let it happen again.
These students are taking control of the social conversation in ways that previous activists could not. They have the passion, intelligence, drive, and — perhaps most importantly — the platforms to grab the nation’s attention and keep it.
Generation Z’s knowledge of YouTube, Twitter, Snapchat, and other social media platforms is crucial to their ability to get their message out. Their capacity to create inclusive movements, looking past gender and skin color and socioeconomic status, makes them a strong, unified force. They’ve already proven that they will be remembered as the generation that changed the American social and political landscape — and most of them can’t even vote yet.
Watching the success of the #NeverAgain movement and the powerful way these young voices are speaking up has inspired and strengthened our commitment to helping students share their stories with the world. We’ve always believed in the power of the next generation, and we’re beyond proud to support them.
Because what happened at Stoneman Douglas, and so many schools before it, should never, ever happen again.